Brazil Professional Hair Care Products Market to Reach $589.4 Million by 2020

L’Oreal Group dominates professional hair care product market with its professional brands in Brazil such as L’Oreal Professional, Matrix, Redken and Kerastase

The Report “Brazil Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 – 2020)”, according to a recent study from IndustryARC; Professional Hair Care is the product market of Brazil is estimated to grow at a CAGR of 2.3% & to reach $589.4 Million by 2020.


Professional hair care products are used by professionals/stylists for various hair services in the salon. These products are sold over the salon counter and also through retail stores such as specialty beauty stores, pharmacy stores, online and others. Global professional hair care product market is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling.

Brazil’s cosmetic industry market size was valued at $33 Billion in 2014; usage of cosmetics products by women actually drives the market.  Women account for close to 51% of the population in Brazil and also form 44% of the workforce in Brazil.With women having high discretionary income, the expenditure on beauty and personal grooming increases the market for professional hair services and related products. Straightening and smoothening services are the second most famous service after hair coloring in Brazil, as majority of the Brazilian women prefer to have straight hair.Due to repeated chemical treatments, the adverse effect on hair drives the market for treatment services and related treatmentproducts such as live on conditioners, masks, oil and serums.

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Shampoo, conditioner and treatment category including the treatment products which comprises the largest segment in professional hair care product market.Retail sales of professional treatment products through brick and mortar stores is increasing as customers try to do hair treatments using masks and treatment oils at home to maintain healthy hair. Hairstyling product segment is the fastest growing segment in the market. The natural ingredient laced hair styling products are slowly gaining prominence in the market, such as; Moroccan Oil, Macadamia Oil and Kerastase are the range of styling products and are widely used by hairstylist and consumers.

Following are the Top 5 Players/Companies offering Professional Hair Care Products in Brazil:

  • L’Oreal Group
  • Procter & Gamble Co.
  • Alfaparf Group
  • Henkel AG & Co.,KGaA
  • ItallianHairtech

L’Oreal Group dominates professional hair care product market with its professional brands in Brazil such as L’Oreal Professional, Matrix, Redken and Kerastase.

Alfaparf, Schwarzkopf, Wella Professional, Itallian Hairtech and Keune are the other major players in the market. In 2014, top 5 companies accounted for more than 55% share in the Brazil professional Hair Care products market. Domestic manufacturing is the key for competitiveness in Brazils and the Government levies high taxes on imported cosmetic products.

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