LOS ANGELES – August 18, 2015 – MMP (USA) announces a Worldwide Business with kathy ireland exclusive interview with LoyaltyEdge. LoyaltyEdge helps brands capitalize on trends so that they can enhance the loyalty of their consumers.
Loyalty programs have been around in the decades, but in the 80s and 90s the introduction of airline frequent fliers started to really make loyalty programs what they are today. LoyaltyEdge, a business unity within American Express, helps companies design and implement successful loyalty programs that have been customized for the brand and their customers.
JL Haber, Vice President of Programming of Worldwide Business with kathy ireland, recognized the value of LoyaltyEdge when he first encountered the brand. “When we debate whether to business with one company or another, we often look closely at the available loyalty program so that we can make the choice that serves us best. LoyaltyEdge makes it easier for companies to gather that insight about how to please their customer, and we were excited to speak with them on the show.”
The intense competition within the loyalty program industry means that companies often struggle to find a program that will bring in customers and improve their loyalty while also being effective for the business. LoyaltyEdge works in a number of different industries, including travel and finance. They help their clients create loyalty programs that customers talk about and that inspire them to do business with particular brands. The programs designed speak directly to the brand voice and the people that the brand attracts.
Tune in to see LoyaltyEdge on Fox Business Network as sponsored programming on August 23, 2015 at 5:00pm ET.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.
Company Name: MMP (USA), Inc.
Contact Person: Susan Waters
Address:999 Yamato Rd.
City: Boca Raton
Country: United States