Home » Fashion & Beauty, Lifestyle, Marketing & Sales, Professional Services, World » Poland Professional Hair Care Market to Reach $172.1 Million By 2020
“Poland Hair Care Market”
Hair coloring products occupy the largest share in the Poland Hair Care market, followed by hair shampoo and conditioning segment

The Report “Poland Professional Hair Care Market – by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015 – 2020)” according to a recent study from IndustryARC; Professional Hair Care Product market of Poland is estimated to grow at a CAGR of 6.8% to reach $172.1 Million by 2020

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Professional hair care products are used by professionals/stylists for various hair services in the salon. These products are sold over the salon counter and also through retail stores such as specialty beauty stores, pharmacy stores, online and others. Professional hair care product market is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling.

Service sector was the most dominant contributor to the GDP of Poland accounting for 62.7% share in 2014.Median age of the population in the country is 37.9 years. Female population in the country accounts for 51.1%. Age group of 25-40 years is the most frequent visitors to the salons opting for hair related services. Consumer’s demand for high quality and specific functional products is growing in the country. Only 20% of the hair care salons fall under organized salon category. Improving economy is leading to an increase in the number of footfalls in the salons resulting in growing demand for professional hair care products. Increasing consumer awareness regarding harmful chemical content in hair care products and instances of hair related problems is increasing the demand for organic ingredient laced hair products.

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Hair coloring products occupy the largest share in the market, followed by hair shampoo and conditioning segment. Population in Poland mostly has blonde or dark ash blonde (light brown) hair with a smaller section having dark brown or black hair naturally. Blonde women dominate the hair coloring market with a tint of spring-like lilac and peach.Most of the hair salons in Poland do not offer perming or straightening services. Demand for products addressing specific concerns such as hair loss and scalp treatment is increasing due to the increasing instances of hair related problems among men and women.

Following are the top 5 players/companies offering professional hair care products in Poland:

  • L’Oreal Group
  • Procter & Gamble Co.
  • Henkel AG & Co
  • Kao Corporation
  • Unicompany

L’Oreal is the market leader in Poland’s’ professional hair care product market. The top 5 players accounted for more than 65% of the total market.

Other international companies with considerable presence include Procter & Gamble Co, Henkel AG & Co., Beliso, Veronaand so on. Salons are focusing on improving margins by using private label brands such as Taft, Inebrya, Lisa, and others. International standard retail outlets are distributors of professional beauty products in Poland and are adversely affecting the share of take home sales from salons.

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