Conferences are a great way of getting people together and discussing topics of common interest. They help companies increase brand awareness and generate a huge amount of publicity. Of course they are limited however to those in the room. Webinars are good but they lack the personal touch of a face to face conference.
By holding a conference and integrating social media into it, you are able to achieve both; a fantastic conference where you can meet people in person and build business relationships as well as boosting brand awareness across your industry effectively, further than just the venue walls.
Second screen technology is great when it comes to integrating social media into conferences. It allows delegates to view content on their mobile device in real time. This allows them to share the content online, taking the conference conversation out of the venue and moving it online. In the past people used to try and hide content so that it wasn’t plagiarised, now people want it shared to increase publicity.
Tony Steedman from W12 Conferences, where you can hire meeting rooms in London, said “the conference landscape is evolving, more and more people are integrating social media into their conference strategy as they realise the benefits. In the past in was deemed rude if you were sat on your phone at a conference but now it is almost encouraged as companies want you to share their content and to get involved.”
Company Name: W12 Conferences
Contact Person: Tony Steedman
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
State: Greater London
Country: United Kingdom