TORONTO, ON – Sep 9, 2015 – The Persona brand, known for their stylish and unique jewelry, beads and charms, is excited to announce the launch of an exclusive new collection, “Peanuts by Persona”. The collection is comprised of 17 sterling silver beads and charms featuring the iconic Peanuts characters.

Available in Zales stores next week and available online as of Friday September 11th, the launch will be followed by a dazzling holiday collection, to be released online and in-stores in November. Also featured, is a sterling silver Persona bracelet with the Peanuts by Persona logo on its signature barrel lock and the collection comes with Peanuts branded packaging to commemorate these unique keepsakes.

The inspiration behind this delightful charm collaboration is pure nostalgia – positivity from the past embodied in a fresh, new partnership. Persona knows that the Peanuts characters will create a deep desire for consumers to reconnect with their youth through this special edition collection.

Since 1950, the lovable Peanuts characters, created by Charles M. Schulz, have captured the hearts and minds of audiences around the world. These characters have been a major part of pop-culture across multiple generations and Snoopy has the type of global brand recognition that only few characters can claim. Often associated with happiness, warmth, imagination, humor, sincerity and charisma, the Peanuts characters are impossible not to love.

“The iconic Peanuts brand aligns perfectly with the family values we represent here at Persona. We are excited to offer consumers the opportunity to treasure pieces from this collection and take a trip down memory lane,” says Neil Travis, President of First Jewelry Limited, the exclusive distributor of Persona.

The highly anticipated “Peanuts” feature film is scheduled for release in November 2015. Coupled with the 50th anniversary of A Charlie Brown Christmas this December, this makes this the perfect time to celebrate with the “Peanuts by Persona” collection. 

In keeping with the exceptional quality of the Persona brand, all beads and charms in the “Peanuts by Persona” collection are hand-crafted of sterling silver, and feature Austrian crystal, hand-painted enamel and Italian glass – the perfect way for the Peanuts characters to come to life. This collection will be available at and at select Persona retailers across North America.

For more information, high-resolution images, samples and press interviews please contact: Mallory Goldstein (

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Media Contact
Company Name: Persona World
Contact Person: Mallory Goldstein
Phone: (212) 534-7939
Country: United States