Technological proliferation along with increasing applications across the corporate and government sectors is expected to drive the global interactive whiteboard market growth over the forecast period. These are large displays that are connected to a computer which allow computer images to be beamed onto a display board using a digital projector. They can be controlled using a pen, stylus, any other device, or even a finger, and can be wall- or floor-mounted.
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Interactive whiteboards are rapidly emerging as one of the most successful and popular technologies in classroom environments as they allow users to write or draw on surfaces, print images, and save or distribute documents over networks. The systems are used for delivering content in classrooms, corporate board rooms, training room, broadcasting studios, and professional sports coaching. It has major applications in educational sectors along with diverse industry sectors such as tourism, media and entertainment, and corporate sectors.
Education is rapidly transforming from the traditional approach to an active and interactive learning model through integration of technology into classroom teaching. Students across different demographics seek for new approaches for learning such as Internet-based teaching modules, tablets & smartphones, and interactive whiteboards along with laptops and desktop PCs. Modern and virtual learning initiatives are boosting market growth. These boards enable lecturers to demonstrate with alternative modes, and also make teaching easy by integrating quality materials such as integration of images from the Internet and graphs into text.
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Interactive whiteboard systems can be classified on the basis of types of sensing technologies including technologies such as resistive, laser, electromagnetic, and camera-based whiteboards along with infrared optical devices. Globally, the market is expected to grow exponentially in Asia Pacific. E-learning initiatives in developing countries such as India and Japan have led to a surge in the demand for these boards. Moreover, the increasing use of such devices in the educational and corporate sectors has increased North American demand for such devices.
Education and corporate sectors are expected to emerge as productive markets for the manufacturers. However, lack of awareness along with budgetary restraints across the world pressured by macroeconomic factors and high costs are some of the factors that are hampering the demand for such boards.
Key manufacturers include Fuzhou Return Star Technology, Julong Educational Technologies, LG, Panasonic, Promethean World, Samsung, and Sharp Corporation.
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