The announcement became a trending topic across the social media feeds for days and will remain in the feeds for the next coming years. As a Chicago native having received an honorary doctorate from the School of Art Institute in Chicago, Kanye West is very well known within the music industry as well as in fashion. Sneaker aficionado’s goes crazy over Kanye West’s shoes that he designed for Nike and most recently the Yeezy Boost for Adidas. Overall Kanye West is very well-known and his digital media presence will take his Presidency run on new levels. There are several ways digital media marketing will help Kanye West’s run become more effective, as well as age old methods that still play a factor in marketing, especially digital media marketing.
Knowing who to target is key in any field, especially on a worldwide platform. Kanye West’s part was to use “word of mouth” on a worldwide spectrum in his announcement, shocking the audiences and the world. The campaign for Presidency started as soon as the announcement took place. If “Presidency 2020” is Googled, Kanye West’s campaign populates the first pages of Google. So what’s next?
Kanye West is a walking brand, therefore creating campaigns to market him is no easy task. The marketing team has their hands full, but can fulfill the task at hand. As history repeats itself, Barack Obama’s Social Media Campaign was a success; the likes of podcasting, Twitter, Myspace, Facebook, and YouTube was astronomically a huge advantage in his run for winning the Presidency. With the likes of Snapchat, Instagram, Periscope, and many other Social Media Platforms’, Kanye West’s Presidency run will be heavily streaming across the feeds of the digital world from here to 2020. By 2020, Social Media and Digital Media Marketing will take on new advancements in technology and gain not only a world-wide audience but will be featured Internationally.
Having a roof over a brand pays dividends for short-term and long-term goals in structuring a business or campaign. Kanye West’s website is still not featuring his Presidency Campaign which has most people scratching their heads. Investing in a website that is optimized plays a huge factor in creating authority in the digital world.
The Campaign for Kanye West’s Presidency does not end here, and will elevate to new heights and out perform other candidates running against him. For all we know, this may be Kanye West’s Greatest Show of all or it was just to steal the limelight from Taylor Swift’s admiration for Kanye West’s body of work. The key part in all this is the digital media marketing that will take on Kanye West’s request and reach out to a wider and more broad International audience.
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