Conferences are utilised by many businesses to boost brand awareness, improve confidence in their brand by showing off their products or demonstrating their capabilities and generating sales, be it directly or indirectly.
The biggest asset of face to face conferences is the personal touch. Meeting people in person is hugely valuable as it allows you to build business relationships. This in turn allows you to build up trust which is so important in business nowadays. This simply is not possible with online conferences and webinars.
The big difficulty with conferences is that they are restricted by the size of the venue. By integrating the conference with social media, you can reach people online that were unable to attend, helping to spread your message further and therefore improve the effectiveness of the conference.
For those that don’t know, social media is where the conversation extends beyond the walls around you and is online for others to see. The exposure companies can get from it is huge and almost unlimited. A conference with 500 people suddenly changes to millions of people online potentially, depending on the topic.
When looking for a conference venue to hire in London, think about how you are going to integrate social media. Tony Steedman from W12 Conferences explains “the perfect venue is one that meets all of your requirements well. It has to be easy to get to, have a good look and feel and importantly, have friendly and welcoming staff. Audio visual equipment is important especially if it includes second screen technology so that you can integrate social media into your strategy.”
Company Name: W12 Conferences
Contact Person: Tony Steedman
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
State: Greater London
Country: United Kingdom