Floods cause millions in damage all across the United States every year, and damage to buildings make up a considerable chunk of that amount. Thousands of potential residential and commercial customers are on the look-out for water damage restoration companies.
Often the difference between a company constantly finding new customers and a business that receives no response is the right water damage restoration marketing strategy. One of the most fundamental steps that a restoration service can take is to build an online presence. Utilizing this most elementary marketing strategy is one that is needed by all businesses in this age of social media, regardless of the industry and trade. Building damage restoration and repair services are no exception.
Many water damage restoration companies employ inbound or more explicit outbound marketing techniques. However, depending on the parts of their sales cycle, they need to establish an online presence first. This is where the importance of local marketing for water damage marketing services comes in.
The internet is a global phenomenon, but its effect for local marketing is one that matters most for business owners. Local marketing can be as specific as to target a particular neighborhood of a given internet user. Studies have shown that internet users are more likely to carry out local searches for businesses in their town before paying a visit or making a purchase decision. According to Hubspot and Search Engine Watch, no less than 50% of all mobile searches are meant to find local results, with 61% ending in purchases.
Not paying attention to an online water damage restoration marketing campaign, thus targeting potential local customers, is a common error condemning a business to oblivion. It is important to be found on the internet; but it is even more important to be found by the right target market. This is why it is important to make use of tools such as geotagging to ensure that the online searches are easier to find and specific to the location. According to a case study, geotagging keywords can help generate 333% more revenue.
Doing the math is not so hard. Considering how many searches are meant to find local results, it only goes to show that consumers are more interested in finding local solutions. Water damage restoration services are no exception. Not placing such factors under consideration could prove to be serious flaws in the online marketing strategy of any business and could mean the loss of a lot of potential revenue.
Distributed by The Search Kings
Company Name: The Search Kings
Contact Person: Lee Ann
City: Salt Lake City
Country: United States