NEW YORK, NY – October 5, 2015 – PeerLogix, Inc. (the “Company”) (LOGX), an advertising technology and data aggregation provider, has appointed Tom Burgess to its Advisory Board. Mr. Burgess’s appointment is an important step for PeerLogix as the Company approaches commercialization and surrounds itself with a seasoned executive in advertising and digital media.
Tom Burgess, a serial entrepreneur and avid adventurer, is founder and Chief Executive Officer of Linkable Networks. With deep-rooted experience across the advertising and digital media industries, this seasoned executive searches for industry pain points and creates powerful, forward-thinking solutions to revolutionize how business gets done. He’s a strong believer that obstacles present the greatest opportunities. In 2001, Tom founded Third Screen Media, the world’s first mobile advertising network. Acquired in 2007 by AOL, it set the standard for wireless advertising and proved Tom’s ability to deliver strong returns for investors. He previously served as president of Internet portal CollegeLink.com, and as founder and CEO of both 9th Square and Echomedia.
William Gorfein, Co-founder and CEO of PeerLogix, stated, “We are thrilled to have Tom join our Advisory Board. His vast experience and deep knowledge in advertising and digital media coupled with his entrepreneurial spirit, make Tom a great mentor and sounding board for our team. We look forward to his advice, guidance and introductions to his network of contacts as we enter the revenue generation phase of our business.”
Tom Burgess, Member of Advisory Board, stated, “I am excited to get involved with PeerLogix and am very enthusiastic about what they are doing with Torrent files and its applications in advertising and digital media. I believe I will be helpful at this time and development of their business, as they are now transitioning from development to commercialization. Additionally, I am excited to assist them on a strategic acquisition roll-up plan, given my contacts and experience in the advertising and digital media industry.”
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix’s patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Torrent is a geography agnostic platform used by approximately 130 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 90 million are distributed throughout all major and developing countries of the world.
Forward Looking Statement
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