NEW YORK, NY – October 7, 2015 – PeerLogix, Inc. (the “Company”) (LOGX), an advertising technology and data aggregation provider, today announced that its PeerLogix platform was featured in an article on Inc.com. The piece “Why There’s a Revolution Coming to Entertainment Analytics” discusses disruptive cutting-edge technology in the consumer research niche of the analytics industry, with particular focus on the evolving viewership patterns.
Read the full article appearing on Inc.com here: http://www.inc.com/tim-askew/a-stealth-revolution-in-entertainment-analytics.html
In the article, Tim Askew, believes PeerLogix seems to have found a way to harness and monetize consumer criminality by tracking “torrent” files. Essentially their technology is based on measuring “torrent piracy” by any number of apps and websites, most notably Bit-Torrent and Popcorn Time. PeerLogix seems to be the other side of the coin from Nielsen and comScore/Rentrack, both of whom operate by mining data of consumers using accepted and legitimate media outlets. PeerLogix mines the legally murky underside of the internet and opens up new arenas to research analysts via a software which engages consumers of the content-sharing economy. PeerLogix claims to be able to mine the 145 million (and rapidly growing) worldwide users of torrent files, who leverage the ability of people to network peer-to-peer.
William Gorfein, Co-founder and CEO of PeerLogix, stated, “We appreciate the recognition from Inc.com and Tim Askew as an emerging, potentially disruptive cutting-edge technology play in the consumer research and analytics industry. We are very excited to introduce our platform to the industry and begin signing up clients to demonstrate and support what we feel is a breakthrough in how to analyze evolving viewership patterns.”
It should be noted that Tim Askew is a Board member of PeerLogix, Inc.
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SaaS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix’s patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Torrent is a geography agnostic platform used by approximately 130 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 90 million are distributed throughout all major and developing countries of the world.
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