Entrepreneur, Samantha Alford was selected to open an authority media agency in Newcastle that will focus on serving the Australian market.
Alford’s agency, Getudigital will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I’m honored and excited to add this service to our digital marketing suite of services. There is a great deal of expertise in the Australian market that until now has gone unnoticed. This is our chance to showcase some of that expertise and help entrepreneurs grow their businesses,” said Alford.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and Getudigital will service that need.
“I have a special place in my heart for this market and am keen to see businesses grow through establishing the voice of authority in every niche.”
For more information on Samantha Alford and Getudigital please visit www.getudigital.com or call +61 2 8091 4091.
Company Name: Getudigital
Contact Person: Samantha Alford
Phone: +61 2 8091 4091