Entrepreneur, David Birchall was selected to open an Authority Media Agency in Cumbria that will focus on serving the UK market.
Birchall’s agency, working under Web Resource Centre and Web Resource News will help entrepreneurs position themselves as an authority in their market using different forms of media.
Birchall said, “I’m honored and excited to start this new adventure as here in the UK we have been lagging behind the USA in ways of promoting the excellence of local entrepreneurs and their businesses, we want to address that.”
Times are changing and to attract attention to a brand, a business owner these days needs to not only promote their business, but also to promote themselves. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and business leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencer’s may be marketing’s next ‘golden goose, as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and with Web Trendsetters and Web Resource News we will service that need.
Birchall says, “I have a special place in my heart for promoting the UK market and making sure our entrepreneurs in deserving Small and Medium Enterprises, Non-Profits and Community Projects are able to compete with large conglomerates in building a following, growth and jobs.”
For more information on David Birchall and the Web Resource Centre Agency please visit www.webresourcecentre.co.uk or call 07944 524350.
Company Name: Web Resource Centre
Contact Person: David Birchall
Phone: +44 7944524350
Country: United Kingdom