Businesses run conferences regularly for a variety of different reasons but typically to generate publicity, boost brand awareness and to generate sales. Holding a great conference takes a lot of organising and one of the key decisions is where to hold it. Choosing where to hold a conference can be tricky and the implications huge as it will affect the number of people that attend. The harder it is for your delegates, the less likely they are to attend.
It makes sense to hold a business conference somewhere that is business focused and ideally close to the majority of your delegates. London is popular as it is centrally located with great transport links and a number of great venues available to hire. It has also recently been voted the number 1 city in the world for business by Forbes Magazine.
Forbes Magazine considered a number of factors including the amount of foreign investment a city has and London came out on top as investors see London as a growth market and where they can make money. They are choosing London over other cities around the world.
London has a high concentration of corporate headquarters per capita. Amazingly, 68 of the biggest companies on the Forbes Global 2000 list are headquartered in London. It is also very popular with technology start-ups, number 1 in Europe according to the Start-up Genome project, which estimates there to be 3,000.
Joel Kotkin from Forbes Magazine explains why London is a dominant business hub. “A preferred domicile for the global rich, London is not only the historic capital of the English language, which contributes to its status as a powerful media hub and major advertising centre, but it’s also the birthplace of the cultural, legal and business practices that define global capitalism.”
Stephanie Ellrott from RIBA Venues, an events venue in London providing conference room hire at affordable rates, said: “conference room bookings have increased in recent years as more businesses are choosing to hold conferences in London as they see the benefit. Conferences are a great way of getting people together to discuss a topic of common interest and to network with each other. There really is no substitute for meeting face to face and building those all important business contacts.”
Company Name: RIBA Venues
Contact Person: Stephanie Ellrott
Address:Royal Institute of British Architects, 66 Portland Place
State: Greater London
Country: United Kingdom