More businesses are running face to face conferences as they realise the benefits. They are great at getting people together, many of whom will be potential clients as well as others in the industry. They are an effective way to increase sales, boost brand awareness and to launch a new product. Face to face conferences are much more expensive than webinars for example, but they enable you to network with your delegates which is hugely valuable as it allows you to build those all important business relationships. This is not possible with webinars and video conferences.
While face to face conferences are great, they are limiting with the number of people that can attend. By holding a conference and incorporating second screen technology, which allows delegates to view content on their mobile device in real time and to take screenshots of and share online, it allows you to benefit from the personal touch of a face to face meeting whilst also spreading your message to thousands of people online.
Tony Steedman from W12 Conferences, an events venue offering meeting rooms for hire in West London, said “Conferences are a great way of getting in front of potential clients and others in your industry. By incorporating second screen technology, it encourages people to share your content on social media and in turn, spread the message and involve others in the conversation. This helps to build publicity and build brand awareness. Gone are the days where companies want to keep conference content hidden in fear of it being plagiarised. Now companies want it to be shared as it helps to boost brand awareness. In the past it was deemed rude if you were sat on your phone at a conference as it meant you were not concentrating; now it is almost encouraged as it often means that you are sharing their content. Companies want you to share their content as it helps to promote their business.”
Company Name: W12 Conferences
Contact Person: Tony Steedman
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
State: Greater London
Country: United Kingdom