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Green plants and vegetables provide micronutrients by offering various benefits to the body. The growing demand for vegetarian protein consumption is one of the major growth drivers supporting the growth of the global chlorella powder ingredients market.

Chlorella is an algae that grows in fresh water. It is a good source of fats, fibre, chlorophyll, protein, carbohydrates, vitamins, and minerals. The chlorella plant as a whole is used to prepare medicines and other nutritional supplements. As a medicine, chlorella is used in the prevention of cancer, minimizing  side effects of radiation treatment, improving reaction to flu vaccine, stimulating the immune system, preventing cold, increasing white blood cell counts (particularly in people with cancer or HIV infection), and slowing the ageing process. Chlorella is comprised of inner nutrients (80%), and an indigestible, fibrous outer shell (20%). Chlorella cell walls contain endo-toxins, and lipo-polysaccharides, which may cause inflammation by affecting the immune system. The cell wall of chlorella must be broken by chlorella powder manufacturers, before the human body can digest it.

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Chlorella is high in protein and other essential nutrients and has become a popular food source. In dried form, it contains about 45% protein, 5% fibre, 20% fat, 20% carbohydrate, and 10% minerals and vitamins. Chlorella is rich in calories and vitamins, and is cultivated in large artificial circular ponds through various mass production processes. Chlorella powder has a characteristic strong taste, which is not pleasant for a consumer who is not adapted to it.

Chlorella helps to improve digestion (by increasing the bacteria levels in the intestine); and is beneficial in the treatment of Crohn’s disease, ulcers, colitis, and diverticulosis. Chlorella is helpful in the prevention of stress-related ulcers, bad breath, treatment of hypertension, and constipation. It is used as an antioxidant to increase energy. Chlorella powder helps to reduce cholesterol, reduce asthma attacks, and relieve premenstrual syndrome (PMS). As a source of magnesium, chlorella detoxifies the body and improves mental health. It is also used for the treatment of fibromyalgia.

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The major driver which is fuelling the growth of the global chlorella powder ingredients market is the ability of chlorella to remove heavy metal content, and ash content, such as mercury from the human body. Air pollution is the source of numerous toxic metals that enter the bloodstream through mouth, skin, nose, and digestive tract. By acting as an ion exchange resin, chlorella absorbs and binds these heavy and toxic metal substances in the gastrointestinal tract, and removes the toxins from the body.

The increasing number of health conscious consumers and constant growth in population are some of the other growth drivers for the global chlorella powder ingredients market.

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Lack of awareness regarding the benefits of chlorella is one of the major challenges, which is restraining the growth of the global chlorella powder ingredients market. However, lack of price-related uncertainty is another key challenge affecting the growth of the global chlorella powder ingredients market. The consumable chlorella requires carbonated water for its growth, which increases its production cost. To provide maximum photosynthetic effectiveness, chlorella algae are placed in shade or artificial light. Huge additional cost and sophisticated process are necessary to harvest chlorella.

Kingherbs Inc, Tianjin Norland Biotech Co. Ltd., Fuqing King Dnarmsa Spirulina Co. Ltd, and Guangdong Lejin medicine Company are some of the major competitors in the global chlorella powder ingredients market.

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