Entrepreneur and Video Producer, Aaron Ralph Thomas, was selected to open an authority media agency in that will focus on serving Digital Media Creatives. Thomas’ agency, Your World Media Group will help entrepreneurs to position themselves as an authority in their market using different forms of media.
“I’m honored and excited to start this new adventure” said Thomas. “In 2010 I launched the Grow My Video Business Podcast to help video producers, and I’m glad to be starting an agency that help them to get more higher paying clients.”
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
“The demand for authority marketing and position services is growing due to the recent media coverage, and Your World Media Group will service that need.”
“As a video producer that has had a certain level of success, I have a special place in my heart to help digital media professionals to grow their businesses,” says Thomas.
For more information visit http://AaronRalphThomas.com or call 212.729.7339.
Company Name: Your World Media Group
Contact Person: Jennifer Smith
Country: United States