Los Angeles, CA – October 28, 2015 – MMP (USA) announces an exclusive interview with Adrenaline’s President, Sean Keathley and Executive Director, Gina Bleedorn on Worldwide Business with kathy Ireland®.
Bleedorn observes in her opening comments, “Today’s consumers are bombarded with messages 24/7 in every aspect of their lives. For brands to cut through this clutter, especially for financial services brands, it takes a unique and effective approach.”
Adding to her point, Bleedorn states, “We believe it is important to understand one essential point. That truth is that it’s not what you want to communicate that matters, but rather what the customer wants to hear that makes a difference in your marketing message and brand.
Keathley followed up with, “The target of all our efforts is to understand what the customer wants to hear and know. This allows us to develop and target messages directly to them.”
Underlining the importance of understanding customer expectations, Bleedorn points out “Customers are basically uncomfortable with or actually dislike financial brands. In fact, banks fill four of the 10 most unpopular brands slots. Our experience solutions seek to create a different feel and chemistry for these brands.”
Adrenaline fills a new marketing niche as an experience design agency. The firm seeks to spark a special chemistry between brands and people to initiate and encourage long-term customer relationships. Adrenaline has positioned itself as a thought leader that originates and provides real insights and actionable market intelligence.
The company reinforces these efforts by creating and publishing white papers and articles seeking to motivate brands to embrace and utilize bold ideas in its marketing strategies. With its client
Bleedorn summarized her perspective with, “Our approach uses a bit of art and science in redefining the path to purchase as including awareness, activation, adoption and advocacy. This process achieves the engagement we seek.”
JL Haber, Vice President of Programming of Worldwide Business, adds, “Marketing is the essential element to many of our viewers’ current and ongoing success. We are excited to provide these intriguing insights in this highlight on Adrenaline’s strategy.”
Tune in to see Adrenaline on Fox Business Network as sponsored programming on November 1, 2015 at 5:30pm ET and on Bloomberg International as sponsored programming at 8:30am CET and 10:00am CDT and 3:00pm HKT.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.
Distributed by MMP (USA), Inc. Worldwide Business with kathy ireland®
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