Entrepreneur, Rick Mosca, was selected to open an authority media agency in Providence that will focus on serving the Real Estate market.
Mosca’s agency, Rapid Celebrity Status will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I’m honored and thrilled to start this new venture, my goal is to help real estate professionals become the educator and advocate for their clients, thus increasing their image as the most trusted real estate professional to do business with,” said Mosca.
Times are changing and to attract attention to a brand, a real estate professional needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and Rapid Celebrity Status will service that need.
“I have a special place in my heart for the real estate market,” said Rick
For more information on Rick Mosca and the Rapid Celebrity Status please call 401-528-7850.
Company Name: Digi Media Group
Contact Person: Bonnie Thounsavath
Country: United States