During the segment, kathy ireland interviewed Director of Education, Karyn Trumbach, and Chairman and CEO, Priscilla DeFrancesco.
Priscilla DeFrancesco commented on the issues and struggles that arise when companies use the words “natural” and “organic” loosely. She stated, “It’s confusing because it is hard to know what you are buying. When you put yourself in the consumers’ shoes, you are confronted with so many brands that say they are natural and organic. You can’t help but question, are the ingredients really such? What does the manufacturer mean by those terms? Is it a marketing ploy? So, for the uninformed consumer, it can be very confusing.”
Karyn Trumbach commented on Aubrey Organics and what they are doing to set themselves apart in the competitive marketplace by stating, “We try to inspire trust with our customers by offering them easy solutions and by making it evident which type of product they should purchase. We want them to have helpful solutions. To that end, we regularly pursue certification of our products. That gives confidence to the customer about what to purchase.”
Learn more about the company on the upcoming segment of Modern Living with kathy ireland.
The Vice President of Programming, JL Haber was quoted as stating, “This is a very competitive field and Aubrey Organics is going about the business the right way. They are proving that their products are natural and organic, which is a lot more than many other companies in the field.”
Tune in to see Aubrey Organics on E! Entertainment Network as sponsored programming on November 5, 2015at 6:30am ET/PT and on Bloomberg International as sponsored programming on November 8, 2015at 8:00am CET, 3:00pm HKT and 10:00am CDT.
About Modern Living with kathyireland
Modern Living with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Modern Living with kathy ireland airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and in over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.
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