LOS ANGELES – November 3, 2015 – MMP (USA) announces a Worldwide Business with kathy ireland exclusive interview with c2b solutions, a company working with healthcare companies to assist them in gaining insight into their consumer populations.
Brent Walker, CMO of c2b solutions, commented on the importance of healthcare companies to understand all aspects of their customers. “In this era of healthcare reform, there are many healthcare entities that are out there being charged with making people healthier and more satisfied, but having to do it at a reduced cost. It can be very challenging on a system that focuses on diseases instead of patients holistically.”
“The foundation of what we have done at c2b solutions is our extensive market research and healthcare consumer insights, based on expertise developed after long careers at P&G. What’s different about what we do is that we really dig into the questions of why the healthcare consumer is doing something and how is it that you are going to actually influence their behavior. We also operationalize these insights through PatientBond, software that hospitals and health systems are now using to engage patients through automated outbound communications, such as texts, emails, phone calls and portal interaction, with messaging customized to their motivations and preferences based on our insights.”
JL Haber, VP of Programming of Worldwide Business with kathy ireland, says, “c2b solutions found a way to treat patients as though they are humans and not just a walking medical case, a breath of fresh air in the industry.”
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.
Distributed by MMP (USA), Inc. Worldwide Business with kathy ireland®
Company Name: MMP (USA), Inc.
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