Initial Sales Validate Interest in Torrent Data for Advertising
NEW YORK, NY – ( Nov 4, 2015) – PeerLogix, Inc. (the “Company”) (OTCQB: LOGX), an advertising technology and data aggregation provider, today announced an initial sales contract from Waterman’s Pack (http://www.watermanspack.com), a direct shipment subscription lifestyle brand catered toward action watersports enthusiasts. PeerLogix has identified lifestyle brands and entertainment marketing as two dynamic use cases for its technology.
The Content-Sharing Economy, commonly known as the Torrent community, consists of approximately 140 million people worldwide sharing TV shows, movies, music, video games, e-books and software with one another. The Company collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others. The Company offers a SaaS platform and can ‘activate’ the audience of Torrent users, enabling direct advertising to the Torrent community. Advertising to the Torrent community is a revolutionary approach the Company is pioneering.
The age range of the Torrent community (18-30 year olds) strongly aligns with the Waterman’s Pack target customer base. The two-fold goals with this initiative are to drive new customers for Waterman’s and to increase Waterman’s brand awareness, while decreasing their customer acquisition costs.
The PeerLogix team has carefully analyzed audiences’ of eBooks, movies, documentaries, and television shows that match with Waterman’s pre-existing audience base. One such group are movie watchers of Chasing Mavericks. So if you’ve torrented Chasing Mavericks, you will be receiving an advertisement for Waterman’s Pack.
William Gorfein, Co-founder and CEO of PeerLogix, stated, “We are very excited to demonstrate how our data can be directly put to action in the digital advertising ecosystem. We look favorably upon the Waterman’s Pack opportunity as it enables us to apply our audience to niche segments, such as surfing and water sports. We are pursuing additional niche markets to apply our audience.”
Kevin Tighe, Co-founder of Waterman’s Pack, stated, “We have previously incorporated digital advertising strategies, but are now excited to expand focus and further refine targeting with the Content-Sharing Economy, known as Torrent.”
Co-founded by renowned waterman, Mark Healey, Waterman’s Pack collaborates with the finest watermen (and waterwoman) in the world to provide members with the tools, knowledge and motivation to log more time in the water and have more fun while doing it. Every other month, Waterman’s sends its members a specially curated package of water related products accompanied by digital content, with a portion of proceeds benefiting a charity selected by the curator. For more information, check out: http://www.watermanspack.com
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix’s patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Torrent is a geography agnostic platform used by approximately 140 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 100 million are distributed throughout all major and developing countries of the world.
For more information, please visit: http://www.peerlogix.com
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