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ROI Analysis between PR Web, PR Newswire and Press Release Jet

LOS ANGELES, CA – 04 Nov, 2015 – You’ve gone through your press release again and again to review for grammatical and spelling mistakes, and it is finally ready for the world to see. Which press release distribution service should you go with? What factors should you take into consideration? Certainly, costs and quality of the newswire plays a huge role since that would be what ultimately determines your ROI (return on investment).

We’ve compared 3 of the top press release distribution services:

PR Newswire calls themselves the “authoritative source” of news and information for media organizations. They boast of having the world’s largest network of getting your news story into credentialed journalists. Having that said, when we dug some of the case studies and the press releases got syndicated into an average of 300 media sites and the cost for a single release was $775.

PR Web calls themselves the “world’s most socially shared news release service”. Within our case studies, we found their introductory packages had minimal impact and only have made it to a handful of sites, most of which we’ve never even heard of. Their most effective package is their premium package at $369 which get syndicated into an average of 150 media sites.

Press Release Jet calls themselves the “industry preferred” press release distribution service with the “industry’s lowest price starting at $19”. While skeptical of their pricing, we’ve conducted case studies testing both of their packages. Their standard package at $19 was syndicated into an average of 175 media sites and their premium package at $49 was syndicated into an average of 400 media sites, significantly outperforming PR Newswire’s $775 single release.

Lastly, we analyzed the quality of the media sites where the press releases received pick up, and there was a significant lack in PR Web’s performance. PR Newswire and Press Release Jet, on the other hand, were syndicated to much well-known media sites including ABC, CBS, FOX, NBC, CW, Daily Herald and Bloomberg Business. From our analysis, around 80% of the media sites from PR Newswire and Press Release Jet are the same websites. With this in mind, going with Press Release Jet is the smartest choice in our books because you get more syndication at a higher quality and at a fraction of the price of PR Web and PR Newswire – 6X less than PR Web and 14X less than PR Newswire.

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