A great way of getting likeminded people together to discuss a topic of common interest is to hold a conference. They are very popular with companies as they are an effective way of boosting brand awareness and credibility, with thousands being run every day.
Emily Falconer from No. 4 Hamilton Place said “conferences are great at getting people together. Likeminded people can come and discuss a topic of common interest. There are a variety of formats but traditional, face to face conferences are the most effective. They are usually more enjoyable and give people the chance to network and build business relationships. In the current economic climate, networking and building business relationships is hugely important. The difficulty with face to face conferences is that you are limited by the size of the venue and typically, the bigger the venue, the more expensive it is. There is no point hiring a huge venue unless you have the guests to fill it. A good way of getting out to the wider audience is to integrate your event with social media.”
Most people know about social media but a lot of people are not getting the most out of it. It is an interactive system that allows people to create and share information. This can be text, images or videos depending on the platform that you are using and popular sites include Twitter, Facebook and Instagram who have audiences in the hundreds of millions.
Typically people use social media to get the news, hear the latest gossip and to express themselves. It has given people a voice and allowed them to voice their opinions publically to millions of online users. Savvy businesses have taken to social media as a way to promote their brand.
Mrs. Falconer went on to say that “businesses are integrating social media into their event with the help of second screen technology. It allows delegates to view information on their mobile device in real time. This makes it easier to view content, especially if you are positioned somewhere that viewing the projector is difficult. It also allows you to take screen shots and share information online and effectively gets delegates to promote the event whilst being in attendance. At 4HP, we provide businesses with modern, state of the art conference rooms in London.
Company Name: No. 4 Hamilton Place
Contact Person: Emily Falconer
Address:No. 4 Hamilton Place
State: Greater London
Country: United Kingdom