Conferences are hugely important to businesses around the world. They are run regularly for a variety of different reasons but typically to generate publicity, boost brand awareness and to generate sales. A great conference takes a lot of organising and one of the key decisions is where to hold it. This can be a tricky decision with the implications huge. The location will affect the number of people that attend and the cost of the event.
When looking at possible locations, it is important to consider where you are based, where your delegates are based and what you are looking to achieve from the conference. It makes sense to hold a business conference somewhere that is business focused. London is popular as it is centrally located with great transport links and a number of great venues available to hire. It has also recently been voted the number 1 city in the world for business by Forbes Magazine.
Joel Kotkin from Forbes Magazine explains why London is a dominant business hub. “A preferred domicile for the global rich, London is not only the historic capital of the English language, which contributes to its status as a powerful media hub and major advertising centre, but it’s also the birthplace of the cultural, legal and business practices that define global capitalism.”
Forbes Magazine considered a number of factors including the amount of foreign investment each city has and London came out on top. Clearly investors see London as a growth market and where they can make money, more so than in other cities as they are choosing London over other cities around the world. London is very popular with technology start-ups, number 1 in Europe according to the Start-up Genome project, which estimates there to be 3,000. It has a high concentration of corporate headquarters per capita. Amazingly, 68 of the biggest companies on the Forbes Global 2000 list are headquartered in London.
Stephanie Ellrott from RIBA Venues, an events venue in London offering conference room hire at affordable rates said: “If Forbes Magazine thinks London is the best place for business in the world, it probably is and you are certainly justified in your decision to hold a conference there. It really is a great place. It is easy to get to, has a business focused culture and is a fun and vibrant city to be in.”
She went on to say “conferences are a great way of getting people together to discuss a topic of common interest and to network with each other. There really is no substitute for meeting face to face and building those all important business contacts.”
Company Name: RIBA Venues
Contact Person: Stephanie Ellrott
Address:Royal Institute of British Architects, 66 Portland Place
State: Greater London
Country: United Kingdom