Conferences are hugely important to businesses with many running them to boost brand awareness, improve confidence in their brand by showing off their products and crucially, demonstrating their capabilities and generating sales. Tony Steedman from W12 Conferences said “meeting people in person is hugely valuable and one of the benefits of holding a conference. The personal touch is so important when it comes to building trust and helps you build business relationships. This simply is not possible with online conferences and webinars.”
While conferences are great, businesses are limited by the audience size. Although there are some big venues out there, these are expensive and beyond most conference budgets. By integrating a conference with social media, you can reach people online as well, helping you to spread your message further, thus increasing the effectiveness of the conference. A small conference suddenly changes to a worldwide audience online.
Social media is a great tool that can be utilised by businesses. For those that don’t know, social media is an online conversation. Some conversations are public for everyone to see, others are only visible to private groups or to friends. The potential exposure companies can get from hosting a conference that integrates with social media is huge.
Mr. Steedman went on to say “when looking for a conference venue or to hire a meeting room in London, think about how you are going to integrate social media. Second screen technology allows delegates to view the conference slides on their mobile devices. This makes it easier to view the slides but also allows you to share information online. This increases the reach of the conference significantly. The ideal venue is one that meets your requirements the best and importantly, one that feels right. It should have a good look and feel and have friendly and welcoming staff. Audio visual equipment is important too especially if it includes second screen technology so that you can integrate social media into your strategy.”
Company Name: W12 Conferences
Contact Person: Tony Steedman
Address:W12 Conferences, Artillery Lane, 150 Du Cane Road
State: Greater London
Country: United Kingdom