Social media platforms such as Twitter, Facebook, LinkedIn, and others are now being used to effectively help businesses build presence in the marketplace through a strong presence in the online world. These platforms are also used to convince target customers to purchase the products or avail the services of any business.
However, with the continuous growth and development of social media technology, it has now become difficult for businesses to monitor how they respond to potential customers who post comments or feedback to any of their social media accounts. It becomes labor intensive now to gather data and analyze them to determine how businesses listen to and consider consumers’ views and feedbacks. Neglecting them would mean death for the business. So, it becomes necessary now that businesses adopt a social media management system.
What is Social Media Management?
Basically, social media management refers to solutions that can help businesses of any size to manage incoming and outbound interactions online. Included also are other marketing strategies that need efficient management. Today, these solutions are materialized in a wide range of social media management plans that many service providers such as Social Vantage offer.
With the availability of social media management service providers, businesses can now have something to rely on that will make their use of social media more effective and efficient. However, before transacting a deal with any service provider, there are several factors that must be considered so that businesses and business owners like you will end up with the best provider and plan.
Below are the factors that must be considered:
1. Business Size
Solutions to manage your social media are in the form of marketing tools such as management plans specifically designed to help businesses monitor their social media accounts. One major factor that affects the design of the solution or plan is business size. So, when you find yourself browsing and comparing management plans, you have to take the size of your business as a major consideration. You surely don’t want to shell out thousands of dollars for a plan meant for a medium-size business when your business size is small.
The best starter plan for small businesses, for example, may cost you around only $300. There are service providers or social media agencies that offer small business plans that include two social media channels, reputation monitoring, monthly analytic reporting, and daily social media post. There are also advanced plans designed for small businesses as well. You can find a Social Media Agency that offers the plan for around $400, which usually includes three social media channels, reputation monitoring, $50 advertising budget, Facebook sponsored posts, monthly analytic reporting, daily social media post, and social media manager.
2. Social Media Platforms
According to statistical data from Statista, there are now more than 1 billion users of Facebook, more than 316 million users of Twitter, and more than 230 million users of Tumblr as of August 2015. This is just three of the many popular social media platforms. Though users of any social media account are potential customers, it’s not practical and is actually inefficient to target users of all the different types of social media platforms. This is particularly true for small to medium size businesses.
To succeed in targeting certain segments of the consumers and to effectively convert leads from them to actual purchases, you need to focus on one or few social media platforms. For starters and businesses with less financial capability, it would be best to choose social media that have the most number of users. One good example is Facebook and Twitter. With this, you can have a definite choice of a social management plan that can perfectly fit your business. For a starter plan that only allows two social media channels, an automatic choice of channels would include Facebook and Twitter.
3. Financial Capability
For small to medium size businesses, budget is one major concern particularly when allotting a definite percentage to marketing. Well, it’s a good thing that social media marketing in general is far more affordable than other marketing tools and strategies. But even so, they still need to be very careful and certain about how and where they spend every dollar, which is crucial during the starting phases of any business.
For small businesses, they can settle with any of the plans that cost around $300, $400 or $500 monthly depending on the features included. For medium size businesses, which have more needs even in marketing, they may choose from social media management plans that cost around $600, $800, and $1,000 monthly. A starter plan for medium-sized businesses usually includes four social media channels, twice a month analytic reporting, reputation monitoring, Facebook sponsored posts, $50 advertising budget, daily social media post, social media manager, advertising management and replying to followers.
4. Service Provider
Of course, you also need to ensure that the service provider offers some really good deals in managing your social media marketing. One key aspect that must be looked on in every provider is the kind of metrics it offers. The reason why you want to seek for a social media management solution is for you to have more time for other business tasks while waiting for a reliable monitoring and report from the service provider.
So, the number of social media channels included in a certain plan is one thing to consider. Also, you need to check whether or not the provider includes monitoring, content posting, replying to followers, budget for online advertisements, analytic reporting, and others. In this way, you’d know what to expect from a plan and the provider that provides it.
With these factors, you’ll be able to end up with the right social media management solution for your business. When your social media is managed effectively and efficiently, you can have a clear idea of where your business is going and what needs to be done to keep it competitive.
Distributed by Search Bloom
Company Name: Social Vantage
Contact Person: Matthew Pattoli
Address:660 Newtown Yardley Rd Suites 203-204
Country: United States