Reaching their first funding goal in less than a week, Taylor Boardshort Co are set to make an impact on the men’s swim apparel scene.
With less than 25% of Fashion Kickstarter projects reaching their funding goals, Taylor Boardshort Co successfully exceeds their first funding target with pledges of more than $20,000.
The shorts have been built for swimming yet double as a tailored item, suitable for any summer adventurer. They are ‘shorts for living’, designed to go from beach to bar or wherever your day takes you.
The crowd-funding platform, Kickstarter, which is built to support creative projects became the obvious launch choice for beach buddies and co-founders Mark Gronow and Alex McBride.
Mark says, “By launching with crowd funding, we can involve and listen to our supporters and involve them in the development process from finding out popular colour choices to key styles and prints.”
“We wanted a swim short to go further than the beach, just like our day often does from an early surf in the morning to drinks with friends in the afternoon. While there are plenty of multipurpose products on the market, Taylor Boardshort Co deliver on functionality, form and affordability without any sacrifice which has been noticed by our funders”
The bespoke range draws inspiration from the four elements evident in one’s day including the sand, sea, summit and sky developing four colour ways to represent each; orange, blue, green and pink.
Made from 100% polyester microfiber with quick dry properties, the shorts come with side fasters for a tailored fit and are bar-tacked at all stress points for reinforcement. The insides are finished with a polyester mesh lining for comfort and include a dual concealed snap and button combination to ensure the shorts stay on, no matter what the day throws at you.
Accompanying the shorts is a matching backpack designed for the active male with the ability to fit daily essentials.
Since funding, Taylor Boardshort Co successful Kickstarter campaign has allowed them to set their sights on a second range of photographic printed shorts (see below). This range will incorporate photographs from iconic destinations from around the world to be printed on to the tailored fit shorts.
‘Shorts for Living’ by Taylor Boardshort Co will be available on Kickstarter at a discount until November 30th 2015.
Distributed by CROWDFUND NEWSWIRE
Company Name: Taylor Boardshort Co
Contact Person: Mark Gronow
Phone: +61 419 333 607