So, how does a company successfully accomplish this without participating in such extravagant measures that they go under in the process? An extremely viable solution is talked about in Tim Patterson’s, also know as the Tradeshowguy, new helpful book, Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.
The book identifies some of the common mistakes made when a company participates in a tradeshow that prevents them from experiencing the ample amounts of success that a trade show done correctly can provide. It emphasizes the importance of marketing for the tradeshow, particularly with social media, because this is extremely important in the competitive and cutthroat business world that exists today. Here is a brief preview of some of the tips that Patterson’s book offers:
- The Importance of Planning: Rather than simply going to the trade show with the intent of setting up a pop-up table and placing out a clipboard to collect contact information of potential customers, great tradeshow marketing takes time and careful planning. The company’s marketing team must be involved with the planning, and they must all be on the same page.
- Know The Goals of Exhibiting: Try to assess why the company is there. What is the planned objective? Is there a secondary objective? How are these objectives decided on? Who is the target market? Who are the competitors?
- How To Engage With Tradeshow Attendees: Using social media, attract the attention of followers and the target audience. There are millions of potential customers who use social media, and only the smartest businesses take full advantage of that. Hashtagging the name of the tradeshow with a fun and exciting promotion of a new product that will be released at the tradeshow is a great way to entice attendees to your booth at the event.
These are just a few of the words of wisdom that the Tradeshowguy imparts in his new book, which is based off of his own invaluable success at his own Tradeshowguy Exhibits. Patterson knows how to use marketing to drive a business’s success rate up using tradeshows. Utilizing the skills from this book will help you in growing your business with tradeshow marketing and in taking your tradeshow to the next level.
For more educated pieces of advice for dominating a tradeshow based off of real-life successful experiences, pick up a copy of Tradeshow Success – 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level!
For a limited time, you can download a digital copy of the book at TradeshowSuccessBook.com
Distributed by WTV 360
Company Name: Tradeshowguy Exhibits
Contact Person: Tim Patterson
Address:1880 4th St. NE
Country: United States