Mr. Checkout is thrilled to announce its partnership with You Da Balm, the brand new, ultra-hip lip balm line born in Brooklyn. Embraced by chains such as Whole Foods, GNC and Ricky’s, You Da Balm is now poised for a major market roll-out. Made in the U.S. and Certified USDA Organic, the brand was designed to fill a void in the market for products that are both healthy and stylish. Arriving on the shelf in sleek, black and neon dispensers, You Da Balm is an eye-grabbing visual disruptor, competitively priced with a novelty name that attracts impulse-buys and repeat customers.
After performing in key regions throughout the Northeast and West Coast, Mr. Checkout will be supporting You Da Balm in an initial push to over 600 distributors across the US. The spectrum You Da Balm has proven to be attractive to has been all-encompassing: From the largely male demos at GNC, to teenage women at cosmetic chain Ricky’s, to the health-conscious buyers at Whole Foods and to the heavily trafficked C-stores in between, the brand has been universally embraced. With such heavy competition flooding the market, a large portion of You Da Balm’s appeal is due to its visually unique aesthetic and attitudinal edge over fellow organic (and non-organic) brands.
The management at You Da Balm has taken a highly-focused approach to penetrating specific corners of the retail market, gauging where the brand could – and should – be made available. Shared with the reps at Mr. Checkout, these results have shown that the product is set to expand on a much larger level. With the primary focus being C-stores, You Da Balm is fully equipped to supply and replenish on a massive scale. The minimal amount of required shelving real estate is one of the key aspects that attracted Mr. Checkout to You Da Balm; 24-tube dispensers that can be easily placed at checkout level without encroaching on other products.
Positioned to be a major disruptor on the shelf, Mr. Checkout believes You Da Balm is one of the next hot products taking risks while bringing its retailers tangible rewards.
Distributed by Publicly Related
Company Name: You Da Balm
Contact Person: Ben Zoltowski
Phone: 323 346 5254
Country: United States