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Worldwide Business with kathy ireland presents an exclusive interview with c2b Solutions
Tune into Fox Business Network as sponsored programming on Saturday, December 5, 2015. See market by market listings below


(Los Angeles, CA – – December 2, 2015) Worldwide Business with kathy ireland announces an exclusive interview with c2b solutions, a company working with healthcare companies to assist them in activating patient behavior through proprietary consumer insights.

Brent Walker, CMO of c2b solutions, commented on the importance of healthcare companies to understand all aspects of their customers. “In this era of healthcare reform, there are many healthcare entities being charged with making people healthier and more satisfied, but having to do it at a reduced cost. This can be very challenging.” 

“The foundation of c2b solutions is our extensive market research and healthcare consumer insights, based on expertise developed during long careers at P&G.  We dig deeply into the questions of why the healthcare consumer is doing something and how to influence their behavior.  We have extensive experience operationalizing these insights through practical applications to activate behavior change.” 

Walker continued, “For example, we have integrated our insights into PatientBond, software that hospitals, health systems, insurers and employers are now using to engage patients through automated outbound communications, such as texts, emails, phone calls and portal interaction.   The messaging is customized to their motivations and preferences based on our insights.  One health system using PatientBond is realizing improved additional revenues of $65,000 per month on appointment reminders, alone, and this is just one of the many applications a health system can use.”

JL Haber, VP of Programming of Worldwide Business with kathy ireland, says, “c2b solutions found a way to treat patients as though they are humans and not just a walking medical case, a breath of fresh air in the industry.”

Tune in to see c2b solutions Fox Business Network as sponsored programming on Sunday, December 5, 2015 at 5:00pm EST or click here to watch the interview.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe. 

Worldwide Business with kathy ireland® airs on Saturdays and Sundays on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International

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Press Contact:

Gila Stern

Communications Director

MMP (USA), Inc.


561-988-9455 ext. 269

Distributed by Worldwide Business with kathy ireland®

Media Contact
Company Name: MMP (USA), Inc.
Contact Person: Gila Stern I Communications Director
Email: gstern@mmpusa.com
Phone: 561-988-9455 x269
Address:999 Yamato Rd. Suite 103
City: Boca Raton
State: Florida
Country: United States
Website: www.tvwwb.com

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