Using big data analytics, this research covers all top Chinese smartphone brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by smartphone sales, number of times online users mention about a particular smartphone brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
List of Topics
• Overview of the sales of major smartphone models in China, including brand rankings and sales volume rankings (by Chinese and by international model)
• Brand position analysis, covering major vendors’ online visibility and sentiment rankings
• Brand awareness analysis which investigates major factors affecting purchase of top 5 smartphone models, together with users’ reviews of each model
• User analysis of major smartphone brands in China, including Apple, Samsung, Xiaomi, and Huawei; touching on user distribution by gender, by age, and by region
Full research report on smartphone Market Analysis:
List of Companies
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Company Name: GMD Research
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