Using big data analytics, this research covers all top LCD TV (Liquid Crystal Display) brands sold on China’s online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by LCD TV sales, number of times online users mention about a particular LCD TV brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
List of Topics
• Overview of the sales of major LCD TV models on two Chinese major online stores Tmall and JD and includes sales volume ranking of Chinese, foreign, and Taiwanese models
• Analysis of brand position, touching on major vendors’ online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Tmall and JD
• Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them
User analysis of major notebook PC brands in China, including Xiaomi, LeTV, KKTV, Skyworth and LG, highlighting user distribution by gender, by age, and by region
Full research report on Chinese LCD TV (Liquid Crystal Display) Market Analysis:
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