Entrepreneur and bestselling author, Keven Card, was selected to open an authority media agency in Houston, Texas that will focus on serving the Texas Gulf Coast market.
Card’s agency, Authority Rising Media Group will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I know firsthand the power of authority positioning, it’s how I became a bestselling author. Now I’m ready to share that experience with other Entrepreneur’s and authors to help them achieve their goals. I’m honored and excited to start this new adventure…” said Card.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and position services is growing due to the recent media coverage, and Authority Rising Media Group will service that need.
“Houston holds a special place in my heart its people are some of the best in the world, in particularly its Entrepreneurs. These visionaries are the people who step up to help when called upon, especially for our Veterans, who hold and even more sacred place in my heart. That’s why I so driven to help other business owners and authors reach their highest potential and see their dreams transformed into their reality,” said Card.
For more information on Keven Card and the Authority Rising Media Group please visit www.authorityrising.com or call 281-845-2273.
Company Name: Authority Media Group
Contact Person: Sam Michaels
Country: United States