The global ADAS market is expected to surpass USD 11.0 billion by 2022. The need to build safer vehicles and roads in order to reduce the percentage of road fatalities is expected to be the key factor that drives the ADAS market demand. These systems are the most rapidly growing segment in automotive electronics. The market is witnessing high demand owing to the development of new ADAS that act on a real-time basis.
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The market is expected to exhibit increased penetration in the low-cost vehicles segments over the forecast period. Rising need for advanced safety systems in automobiles has instigated manufacturers to install better safety systems. Manufacturers such as Robert Bosch GmbH and Continental AG coordinate with the OEMs for low-cost ADAS component development for compact cars and medium-sized cars segments, reducing the price of ADAS. Rapid advances in automotive electronics, HMI technologies, infrastructure, connectivity, sensors and vision are expected to find growing list of cost-effective options for implementing ADAS designs.
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Image sensor-based ADAS systems have become essential for tracking and identifying potential hazards. Besides providing significant input for high-level warning functions including unobserved traffic or lane drift, these systems provide data to support a growing array of services such as traffic sign recognition or speed-change warning. Emergence of specialized computer-vision development systems, hardware and software has altered the traditional challenges in creating these systems. For example, The Avnet embedded vision starter kit combines debug tools and development software with an evaluation board that includes a camera, peripherals and analog devices.
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Technological partnership to develop sensing technology for automobiles is expected to drive the deployment of ADAS into low-cost cars. Advent of insurance incentives would assist in bringing ADAS to compact and sub-compact vehicles section. According to the German Association of Insurers (GDV), lane departure system can prevent up to 15% of road fatalities. European OEMs such as Volvo, Mercedes-Benz, BMW and Audi have started to encompass ADAS in their most premium models Low-cost multi-functional camera is expected to revolutionize the safety market which is further expected to drive the market.
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