Los Angeles – December 8, 2015 – Niveus Medical, a company that has developed an innovative muscle stimulation therapy for hospital patients, is a featured company segment on Worldwide Business with kathy ireland to air soon.
During the segment, kathy ireland interviewed Chief Commercial Officer, Jamie Greenlees, and Chief Executive Officer, Brian Fahey.
Jamie Greenlees spoke about why muscle atrophy leads to so many negative consequences for patients in medical facilities. He said, “Hospitalized patients can spend a long time in bed and the longer time they spend in bed the worse muscle atrophy gets. Muscle atrophy may lead to weakness that prevents them from becoming mobile and from becoming healthier quicker. That’s really where the problem starts.”
Brian Fahey commented on how their company addresses this challenge in an effective and innovative way by stating, “We have a very simple electrical muscle stimulation product that can be very easily integrated into all of the other care that is being provided for that patient. Our device can be setup by a bedside nurse in as little as 3-5 minutes which allows nursing care to provide an additional beneficial intervention for patients but without distracting them from the numerous other patient care responsibilities that they have.”
Learn more about the company on the upcoming segment of Worldwide Business with kathy ireland.
The Vice President of Programming, JL Haber was quoted stating, “Muscle atrophy is a real concern for patients that are in the hospital for extended periods of time. This company is providing a simple product that can change the lives of many people by simply preventing muscle atrophy in the first place.”
Tune in to see Niveus Medical on Bloomberg International as sponsored programming on December 13, 2015 at 8:00am CET, 10:00am CDT D.F. and 2:30pm HKT.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs on Saturdays and Sundays on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
Visit www.tvwwb.com for detailed airing schedules or check your local listings.
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