Los Angeles, CA – December 29, 2015 – Worldwide Business with kathy ireland announces an exclusive interview with c2b solutions, a company working with healthcare companies to activate patient behavior through consumer insights and psychographic segmentation.
Brent Walker, CMO of c2b solutions, commented on the importance of healthcare companies to understand all aspects of their customers. “In this era of healthcare reform, there are many healthcare entities being charged with making people healthier and more satisfied, but having to do it at a reduced cost. This can be very challenging.”
“The foundation of c2b solutions is our extensive market research and healthcare consumer insights, based on expertise developed during long careers at P&G. We dig deeply into the questions of why the healthcare consumer is doing something and how to influence his or her behavior. We have extensive experience operationalizing these insights through practical applications to activate behavior change, enabling our clients to achieve their goals.”
Walker continued, “For example, we have integrated our insights into PatientBond, software that hospitals, health systems, insurers and employers are now using to engage patients through automated outbound communications, such as texts, emails, phone calls and portal interaction. The messaging is customized to their motivations and preferences based on our insights. One health system using PatientBond is realizing improved additional revenues of $65,000 per month on appointment reminders, alone, and this is just one of the many applications a health system can use.”
JL Haber, VP of Programming of Worldwide Business with kathy ireland, says, “c2b solutions found a way to treat patients as though they are humans and not just a walking medical case, a breath of fresh air in the industry.”
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