Entrepreneur, Massimo D’Amico, was selected as a finalist to open an authority media agency that will focus on serving the small business market.
If selected, D’Amico will help entrepreneurs position themselves as an authority in their market using different forms of media.
Thousands of people decide to start a business. Some of these people are media savvy. Others aren’t media savvy but think they have a great idea for a business; and they just want to follow their dream. By concentrating their efforts on authority media strategies that produce results, they can increase sales, save money and time.
“Developing and implementing an authority media plan is a vital part of business. First, it’s fundamental for the business’ brand, second if gives prospects and customers a reason to choose that specific business over competitors and third, even the smallest media event can increase profits dramatically,” said D’Amico.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and business leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and D’Amico may be the authority agent to service that need.
For more information on Massimo D’Amico, please visit TheBestTrafficOfYourLlife.com
Company Name: TBTOYL – The Best Traffic of Your Life
Contact Person: Massimo D\’Amico