Product innovations and improved marketing initiatives are among the key trends. The bath and shower products market is witnessing several innovations for the improvement of the performance and the efficiency of bath and shower products. The growing prevalence of Internet retailing is another such factor helping the growth of the market. Thus, with the combined effect of the drivers and the emerging trends, the future of the global bath and shower products market looks promising.
The Global Bath and Shower Products Market 2015-2019 report spreads across 77 pages and providing 40 data exhibits is available at:
The market research analyst predicts the global bath and shower products market to reach a market value of around USD 15 billion by the end of 2019. According to the report, evolving buying patterns of consumers have become instrumental in driving the growth of the global bath and shower products market. People have become increasingly aware of the benefits associated with the different bath and shower products advertised in the market and are increasing the usage of such products depending on their requirements of the same.
Product segmentation and analysis of the bath and shower products market –Shower products, Liquid bath products, Bath additives and Bar soaps
Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.
Segmentation by retail format and analysis of the bath and shower products market – Supermarkets and hypermarkets, Specialist stores and Drugstores
The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.
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Geographical segmentation and analysis of the bath and shower products market – Americas, APAC, Europe and MEA
Europe accounted for the largest market share of around 48% during 2014. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.
Competitive landscape and key vendors
The global bath and shower products market is competitive with the presence of well-diversified international suppliers. The competition in the market is expected to intensify during the forecast period, with an increase in product/service extensions, innovations in technology, and mergers. International players are anticipated to grow inorganically during the forecast period by acquiring regional or local players.
The following companies are the key players in the Global Bath and Shower Products Market: Johnson & Johnson, L’Oreal, P&G, Unilever and Colgate-Palmolive.
Other vendors in the market include Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L’Occitane, Lush, Revlon, and Soap and Glory.
Further, the report states that being a highly consolidated market, the small vendors of the market are finding it extremely difficult to establish themselves and make consumers switch to their products. As a result, such players are unable to make a significant cut into the market.
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