MEXICO – Jan 06, 2016 – Scottish Spirits Ltd has appointed Licor Zone SA de CV as it exclusive distributor for its Scottish Spirits® Scotch whisky brand.
This agreement will came into effect on January, 1, 2016.
Licor Zone® portfolio includes Williamson 18, Paddington and Imperial Famous Whisky Mexican brands, the Scottish Spirits brand will be its first step in the Scotch whisky category.
Scottish Spirits® (http://www.scottishspirits.com/) will maintain responsibility for marketing strategy and will also support the Licor Zone® distribution network in the marketplace.
Scottish Spirits® is the world´s largest Scotch brand it was acquired last year by Cayman Island based Scottish Spirits Ltd for $500 million.
Licor Zone SA de CV (http://licorzone.com.mx/) has 12% volume share of the Mexican liquor market which is some worth $10 billion.
Licor Zone® plans are to open 5,000 liquor stores all over Latin America by 2020.
Distributed by Press Release Jet
Company Name: Scottish Spirits Ltd
Contact Person: Paul Beckford