According to the dietary supplements market report, there has been a considerable shift in the lifestyles and diet habits of people over the past two decades. Urbanization and consumerism have driven this shift and led to a rapid rise in the consumption of artificial and synthetic food products. Moreover, sedentary lifestyles and a lack of balanced diet have resulted in the increased incidence of lifestyle diseases such as stroke, heart disease, obesity, type two diabetes and atherosclerosis.
The Global Dietary Supplements Market 2015-2019 report spreads across 84 pages and providing 48 data exhibits is available at:
The market research analyst predicts the global dietary supplements market to grow at a CAGR of 6% during the forecast period. The increased awareness of lifestyle diseases is one of the key drivers for the growth of this market. The sedentary lifestyles and a lack of balanced diet have resulted in an increased incidence of diseases such as stroke, heart disease, obesity, type two diabetes, and atherosclerosis. The dietary supplements offer a broad range of health benefits such as treating rheumatic disease, blood pressure, migraines, treating of arthritis and building up the immune system.
The growing R&D spending in the dietary supplements market is also expected to fuel the market growth during the forecast period. For instance, Nestle has 34 R&D centers across the globe and spends around 60% of its international budget on R&D in these facilities.
Product Segmentation and Analysis of The Dietary Supplements Market:
Vitamins, Fish oil and omega fatty acids, Calcium, Combination dietary supplements, Minerals, Probiotic, Proteins, Ginseng and Eye health supplements
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Vitamins dominated the market during 2014 with a market share of around 44% and is expected to reach a market value of around USD 33 billion by the end of 2019. The deficiency of vitamins causes decreased skin cell growth and skin differentiation. The number of people with a vitamin D deficiency, due to inadequate exposure to sunlight, is on a rise in the Scandinavian countries.
Geographical Segmentation and Analysis of the Dietary Supplements Market – PAC, Europe, North America and ROW
APAC accounted for the largest market share of around 44% during 2014. The report predicts this region to maintain its market dominance until the end of 2019, growing at a rate of 6%. The increase in awareness about the need for proactive personal healthcare practices in this region is driving the market growth. APAC is also the largest market for vitamin supplements products.
Competitive Landscape and Key Vendors
The global dietary supplements market is fragmented with small and large vendors. The market is highly competitive and dominated by key vendors. Providers in this market compete on the basis of added health benefits, product differentiation, category extension, and innovation in product and application.
The Key Vendors in the Dietary Supplements Market are – Amway, Danone, Bayer HealthCare, BASF, Glanbia, Nestle and Yakult.
Other vendors in the market include DSM, American Health, The Himalaya Drug Company, GlaxoSmithKline, and Pfizer.
Further, the dietary supplements market report states that one of the main challenges is ignorance about the health benefits of dietary supplements.
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