Los Angeles, CA – January 13, 2016 – Worldwide Business with kathy ireland® announces an exclusive interview with Daniel Romano and Yuval Baror, Co-founders of Mentad, a company offering a unique and powerful approach to marketing that is sure to be a launch pad for business success.
Mr. Romano explained predictive marketing and how it is currently being used in the marketplace. He said, “The basic idea of predictive marketing is to be able to predict where you can get the best outcomes out of your advertising budget. The idea is to analyze tons of data point that relate to your customers and your business transactions in order to find the best opportunities to spend your money and maximize benefits.”
Mr. Baror spoke about the unique process of Mentad’s predictive marketing technology. He said, “What we are trying to do is predict who your next customers are going to be. The best way to do that is to understand what uniquely characterizes your existing customers because your new customers are going to be similar in some ways to your existing ones. We analyze large quantities of data about these existing customers to find the opportunities for your business to grow.”
Vice President of Programming for the show, JL Haber was quoted stating, “Mentad has a great approach with their predictive marketing. This is a way for many businesses to expand their current client base and become even larger and more successful.”
Tune in to see Mentad on Fox Business Network as sponsored programming on January 16th, 2016, at 5:00pm EST.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs on Saturdays and Sundays on Fox Business Network as part of its sponsored programming lineup, as well as internationally in over 50 countries on Bloomberg International.
Visit www.tvwwb.com for detailed airing schedules or check your local listings.
MentAd is a predictive marketing platform designed for consumer-facing companies to predict, manage and optimize performance advertising on social channels. MentAd uses data to identify profitable customer opportunities and make real-time predictions to help online businesses scale and acquire new customers while driving low CPA and high ROI.
Visit www.mentad.com for more information about MentAd and our predictive marketing platform.
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