adjust Appoints Specialist to Lead New Fraud Prevention Initiative

BERLIN and SAN FRANCISCO – Jan 19, 2016 – adjust announced its new fraud prevention initiative with the appointment of fraud specialist Andreas Naumann. Well versed in large-scale data analysis, Naumann brings more than eight years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob, and Glispa. The newly dedicated fraud prevention initiative will focus on analyzing traffic on a very large scale, and finding the patterns and flaws that enable adjust to identify fraudulent traffic in real-time.

Christian Henschel, CEO and co-Founder of adjust, said: “We are pleased to announce further investment in our anti-fraud practice with the hire of Andreas Naumann. adjust is in a unique position, poised to implement serious tools for preventing fraudulent traffic long before it has an impact on advertisers. With the addition of Naumann’s expertise to lead our efforts, we’ll further be able to deliver real-time solutions that benefit our clients concurrently as their traffic is being purchased.”

Naumann said, “I was impressed with adjust’s objectives for the fraud initiative, as many companies in this industry are still far from acknowledging the scale and impact of this topic. Already we’re building a robust algorithmic framework with our data for identifying fraudulent behaviors, and early research is showing promising results. The type of fraud prevention we’re pursuing is about shutting down bad traffic outright through efficiencies in our technology. I’m looking forward to contributing to industry leading practices and solutions for our clients and working with such a highly motivated and innovative team.”

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About adjust

adjust is a business intelligence platform for mobile apps, providing the highest quality analytics and attribution solutions for companies worldwide. With adjust’s open source SDK, app developers can track and analyze user acquisition, feature releases, user lifetime cohorts and more. adjust provides streamlined reporting for understandable, actionable and comparable metrics. adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and dynamic adjust integrations is in use by over 600 networks and analytics providers worldwide. Founded in Berlin in 2012, adjust today has global offices in San Francisco, Istanbul, Beijing, Tokyo, Shanghai and Sydney.

adjust is trusted by clients across Asia, the EU and the Americas: including leading apps like Zalando, Rovio and 99Taxis; global brands like Universal Music, Yandex and Sony Music; as well as the world’s largest advertising and media agencies, including Vivaki, Publicis and GroupM. adjust supports clients on the ground from each global office, and offers fully localized solutions in multiple languages.

adjust is the only mobile analytics company to meet stringent EU privacy compliance standards, proving that app tracking does not have to be intrusive. adjust is funded by Target Partners, Capnamic Ventures, Iris Capital, ACTIVE Venture Partners and Highland Europe.

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Media Contact
Company Name: adjust
Contact Person: Kate Pietrelli
Country: United States