For any business, the success of its brand is its lifeblood. Brands represent the underlying ideals by which a business identifies and relates to its customers, and championing the values of a brand can help strengthen that relationship between a business and its audience. Dickey’s Barbecue is a hugely popular Texas barbecue chain with over 520 stores, and CEO Roland Dickey, Jr. is celebrating those who best embody the chain’s brand values. The most recent Brand Championship awards has been given to Scott and Rachel Tyra, of Issaquah, Washington.
After 20 years in the Navy, Scott and Rachel Tyra decided to go into business for themselves. They spent a year researching franchise concepts to ensure they made the wisest decision. They knew they wanted a fully vetted, well-known business with a proven success model. They liked that Dickey’s has a full training program with ongoing support and knew they wanted to invest in a family-owned, privately held company.
Having both grown up in Texas, Scott and Rachel already had a love for slow-smoked barbecue and they didn’t have many barbecue options in their adopted hometown near Seattle. They love the area and found a perfect opportunity to not only satisfy their craving, but build a business around it. “Our guests can feel our passion for great barbecue and when they learn our story they become passionate about it too,” Rachel says. “We have had a lot of success through community marketing and social media and have built a loyal following in our community using those tools.”
A spokesperson for Roland Dickey, Jr. explained, “Roland was insistent from the beginning that we implement the best and most comprehensive support system for our franchisees, and ensure they felt part of our family. Scott and Rachel have really reciprocated that family feeling, and have given back more than we could ever have expected, which is why Roland is so pleased to recognize them as Dickey’s Barbecue brand champions.”
About Roland Dickey, Jr.:
Roland Dickey, Jr. is the CEO of Dickey’s Barbecue chain of fast-casual restaurants, and has led the franchise to over 500 stores and multiple awards, as well as being named one of the top 20 most influential restauranteurs. He regularly travels the country speaking at events and conferences on how franchises can reach the next level.
For more information please visit: http://www.rolanddickeyjr.com/
Company Name: Dickeys Barbecue Pit
Contact Person: Mark Valentino
Country: United States