February 02, 2016, London, United Kingdom– Forex liquidity and marketing go hand in hand! In today’s evolving market it’s no longer enough just to offer a good financial product. This is why some of the major Forex liquidity providers have come to realize the need to build and protect their on-line brand to stay competitive.
According to Financial Market Expert Tim Blanchard from Broker Sourcing, “The financial markets are very fluid and company’s need embrace new ideas.“
Nearly every Forex trader knows that when choosing a liquidity provider they’d be well advised to check the major review websites and blogs for current and historical info.
With all the problems the Forex industry has endured in the past, it’s imperative to maintain a stable online presence and image in the marketplace.
It’s well known that client complaints left unhandled on these Forex review sites are costing the Broker potential clients. So, if they’re not responding to negative posts or if they’re using canned and bias responses, they could be losing a lot of clients. It could actually serve to counteract their advertising!
The worst thing would be to ignore the situation. It just appears that there’s nothing but negative feedback and in some cases could even look like the Broker is no longer even in business.
The way to maintain a positive on-line image and maintain brand recognition is to professionally respond to negative feedback on financial review websites in a timely manner, while also promoting positive posts from satisfied clients.
Traders like to hear from other traders. These review sites and blogs should be positive exposure for a Broker, not all negative. These websites and blogs need to be managed by people who know the industry and who have traded themselves. These sites can be made into an extension of marketing while doing damage control as needed.
Tim Blanchard feels that it is as important to promote and manage the brand as it is to have great spreads and service.
For more information, simply visit: http://brokersourcing.com/
About Broker Sourcing
Broker Sourcing is a group of financial professionals who have dealt with all aspects of the financial markets ranging from trading and owning platforms to managing client funds. Its dedicated staff has over 30 years experience in trading stocks, mutual funds, management and administration of financial platforms, hedge funds, forex etc.
Company Name: Axis Financial Source Ltd
Contact Person: Tim Blanchard
Address:St Saviours Wharf 23 Mill Street London, UK SE1 2BE
Country: United Kingdom