Los Angeles, CA – February 3, 2016 – Worldwide Business with kathy ireland announces an exclusive interview with Adrenaline’s President, Sean Keathley and Executive Director, Gina Bleedorn.
Bleedorn observes in her opening comments, “Today’s consumers are bombarded with messages 24/7 in every aspect of their lives. For brands to cut through this clutter, especially for financial services brands, it takes a unique and effective approach.”
Adding to her point, Bleedorn states, “We believe it is important to understand one essential point. The truth is that it’s not what you want to communicate that matters, but rather what the customer wants to hear that makes a difference in your marketing message and brand.”
Keathley followed up with, “The target of all our efforts is to understand what the customer wants to hear and know. This allows us to develop and target messages directly to them.”
Underlining the importance of understanding customer expectations, Bleedorn points out “Customers are basically uncomfortable with or actually dislike financial brands. In fact, banks fill four of the 10 most unpopular brands slots. Our experience solutions seek to create a different feel and chemistry for these brands.”
Adrenaline fills a new marketing niche as an experience design agency. The firm seeks to spark a special chemistry between brands and people to initiate and encourage long-term customer relationships. Adrenaline has positioned itself as a thought leader that originates and provides real insights and actionable market intelligence.
The company reinforces these efforts by creating and publishing white papers and articles seeking to motivate brands to embrace and utilize bold ideas in its marketing strategies.
Bleedorn summarized her perspective with, “Our approach uses a bit of art and science in redefining the path to purchase as including awareness, activation, adoption and advocacy. This process achieves the engagement we seek.”
JL Haber, Vice President of Programming of Worldwide Business, adds, “Marketing is the essential element to many of our viewers’ current and ongoing success. We are excited to provide these intriguing insights in this highlight on Adrenaline’s strategy.”
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