LOS ANGELES, CA – 03 Feb, 2016 – Rhythmic Pop newcomer LEX is determined to takeover the music industry with the release of her first single, “Dedicated”. Born in Alaska, LEX has collaborated with two-time Grammy nominated producer/songwriter Drew “Druski” Scott (Zendaya, Teyana Taylor, Fantasia, Tori Kelly) for the sleek and sultry tune. “Dedicated” is the buzz single from Lex’s upcoming EP, Wildflower that will be released March 2016. Wildflower is Executive Produced by Druski, who served as executive producer for former Danity Kane/Dirty Money artist, Dawn Richard’s critically acclaimed Armor On (2011) and Goldenheart (2012) projects.
LEX is no stranger to the music industry. By 10, the Anchorage, Alaska teen won her first vocal competition for her rendition of Whitney Houston’s “I Have Nothing”. Lex started to gain popularity on the online video community YouTube for her renditions of classic Pop songs. At the age of 12, LEX moved to Los Angeles to pursue a career in music, even a short stint in a girl group. By 13, LEX was working with Grammy Award winning songwriters and producers.
“It was like boot camp,” recalls LEX. “We were constantly rehearsing, vocal training, dancing, acting, recording, having photo shoots and attending red carpets. I truly believe that experience is what has prepared me for this moment. After the group disbanded I begged my mom to let us stay in LA. I couldn’t go home. Not after that. God wasn’t finished yet.”
One afternoon, LEX was in a photo shoot with photographer and Grammy Award winning songwriter Carla Carter (Janet Jackson, Usher, Keyshia Cole, Beyonce). Unbeknownst to LEX, Carla messaged her longtime musical partner Druski to tell him she discovered a “goldmine”. After sending a couple of test shots to Druski, he immediately arranged a meeting with her the following day.
“Carla said, ‘Drew, you have got to meet this girl I’m shooting. She’s tall, gorgeous and you won’t believe her age’,” says Druski. “I saw a couple of the test shots and once Carla told me she could sing I thought to myself, this is an opportunity to really create a superstar. We met within the next couple of days, she sang for me and it was a wrap.”
For the next two years LEX and Drew began developing her sound, Rhythmic Pop, which is a blend of dance, R&B and Pop. Influenced by artists such as Rihanna, Beyonce and Kendrick Lamar, LEX even provides a 16-bar verse on her new single, “Dedicated”.
“Me and the music related/ This for the people that waited/ This for my family the way that they paved it/ Stuck to the plan and I never changed it/ Flights on me someone check arrangements…”
Already being on the radars of labels such as Atlantic Records and RocNation, LEX is dedicated to take the industry by storm. However, the newcomer is not looking for any handouts.
“We’re not going to sign anything until it looks right on paper,” states LEX. “Until then, we are going to continue building from the ground up. I’m not in a rush to be signed to anyone. I want to sign a deal once and not regret it.”
“Dedicated” is available for free on LEX’s website and Soundcloud. Her EP, Wildflower will be released March 2016 on all digital platforms.
For more information on LEX and to hear her new single, visit: www.soundcloud.com/lexmusicxo and via social media: @lexmusicxo
For all press/interview inquiries please contact Andrew Scott at firstname.lastname@example.org or (818) 392-0682.
Helming from Anchorage, Alaska, LEX is the newest sensation in Rhythmic Pop/R&B music. Born of Pacific Islander and African American decent, LEX’s music is a blend of Island vibes, Pop sensibilities and R&B undertones. By the age of 10, LEX was winning teen competitions in her hometown and gaining popularity for her renditions of classic pop/R&B songs. Upon moving to L.A. LEX was discovered by Grammy Nominated Producer/Songwriter Drew “Druski” Scott, who would end up developing and executive producing her debut EP Wildflower. Her first buzz single, “Dedicated” is lifted from her Wildflower EP. Wildflower will be released March 2016 to all digital platforms and digital radio.
For more information, please follow LEX (@lexmusicxo) via Twitter, Instagram, Facebook and Snapchat.
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Company Name: ASA Public Relations
Contact Person: Andrew Scott
Phone: (818) 392-0682
Country: United States