The automotive wrap films market had $ 909 million value in 2014. It is estimated to rise due to customization being easy, low cost for setup, wide range of colour choice, and highly durable. Moreover, it has the capability to protect and preserve the original paint exterior and is estimated to grow over the forecast period.
Growing usage in public transport, buses, and trucks to advertise due to huge audience contact is estimated to add major share to the development if the market. Besides, increasing usage in small firms like real estate firms, florists, restaurants, consultants, and bars for the purpose of marketing is anticipated to raise the growth. The automotive wraps films offer guard to the vehicle paint, are easily repairable, and have long life.
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It is also the most effective advertisement for outdoors.The rising advertisement demand for vehicle is further anticipated to boost the market over the forecast period. Increasing disposable earnings of customers, paint wrap & colour popularity is going to propel the market over the coming years.
Nevertheless, strict PCV usage regulations are estimated to restrain the development of the market over the forecast period. Rising vehicle production camouflage wrap popularity is anticipated to boost the requirement over the forecast period. The market is bifurcated into applications and regions.
The rising application of automotive wrap films are on taxis, buses, vans, trailers, trucks, RVs, and boats. More than $ 160 million was the value of heavy duty vehicles section in 2014. Heavy duty automotives have accepted the product as most efficient mode of marketing purposes of brand and advertisement due to the large graphics size. Besides, these automotives travel long distances giving contact to many unexploited resources promoting the products and industry.
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Light duty motor vehicle section is anticipated to rise at a noteworthy speed. Vehicle wraps offer numerous profits like easy application and original OEM paint safeguard, therefore leading to augmented recognition amongst the customers. It is cost effective in comparison to motor vehicle paints particularly for high end ones like BMW, Mercedes, Volkswagen, and Porsche.
North America had the largest revenue market more than 39.0% of overall automotive wrap films market in 2014. Asia Pacific had more than USD 140.0 million and is expected to gain major growth due to the increasing requirement from vehicle industry. Europe market is anticipated to extend at considerable pace with R&D of products to facilitate increasing demand.
The major companies are 3M Company, Hexis S.A.Global, Avery Dennison, GuangzhouCarbins Film Co. LTD, KPMF, and Orafol,
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