Market outlook of baby stroller and pram
Faced with fast-paced modern lifestyles along with the emergence of nuclear and single-parent families worldwide, consumers are increasingly seeking for convenience and safety of their baby, hence they are relying on convenient and safe baby care products. Technavios research shows that the changing lifestyles are a major factor triggering market growth, which has resulted in a projected CAGR of over 5% for the global baby stroller and pram market during the forecast period.
Geographically, the baby stroller and pram market is well diversified across Europe, North America, the APAC region, and ROW. Europe held the top position with the biggest market share in terms of revenue in 2015. The main reasons contributing to Europes high market share is the improvements in product quality along with rising demand for multifunctional and convenient baby travel gear and decreasing price amongst the population.
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Product segmentation and analysis of the baby stroller and pram market
- Buggy (prams)
- Compact (prams)
- Comfort (strollers)
- 3-wheeler (strollers)
- Multi-child (strollers)
The year 2015 witnessed the dominance of the comfort strollers segment with more than 37% share. However, the 3-wheeler strollers segment is gaining traction and is expected to have the fastest growth during the forecast period. Peg Perego, Kolcraft, Britax, Bumbleride, Mountain Buggy and Valco are some of the trending brands for 3-wheeler strollers.
Segmentation and analysis by sales channel of the baby stroller and pram market
- Baby boutique stores
- Chain specialized stores
- Mass market stores
- Online retailers
In terms of sales channel, the chain specialized stores segment was the leading distributor of baby strollers and prams and accounted for a significant share of more than 55% in 2015. These stores are organized retail outlets, which offers a wide variety of baby care products to consumers.
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Competitive landscape and key vendors
Increased consumer concerns regarding the safety of their child and the rise in per capita income in developing economies such as APAC and ROW, which include Latin America, Middle East, and Africa, are spurring the growth of the market, making them an attractive location for the launch of new products. Therefore, international vendors are increasing venturing into these market and expanding their market share.
The leading vendors in the market are:
- Baby Jogger
Other prominent vendors in the market include Baby Trend, Brevi, Britax, Bugaboo, Bumbleride, Combi, Concord, Inglesina, Joovy, Mamas and Papas, Mee Mee, Mother Care, Orbit Baby, Peg Perego, Stokke, Thule, and UPPAbaby.
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