EMV compliance was mandated in the United States just this last October. At that time all business were asked to upgrade their merchant processing terminals to EMV compliant terminals. “Dipping your card was to become the standard for all businesses,” says Nancy Clinton of National Card Solutions. “EMV compliant terminals have a slot at the bottom,” she explains, “and the merchant is asked to take a compliant card and put it in the corresponding slot, or dip the card.” But as Clinton notes, “Education for employees is lacking,” and most small businesses are still swiping instead of dipping.
The accepted form for years had been the magnetic stripe, and changing the consumer and employee’s mindset from swiping to dipping has been a challenge for all businesses. “I have been traveling all around the country, and my best guess is that 75% of businesses are still swiping instead of dipping,” claims Clinton. “In speaking to employees who swipe, a staggering majority of them have no idea the difference between swiping and dipping. Ease of use for swiping, quicker processing, and lack of understanding why to use the dip slot were the main reasons given for not being compliant,” Clinton states.
It is clear that the education for the face to face employee who runs the registers and meets the customers is falling behind for many businesses. Employees not properly trained in the use of the EMV compliant terminal, potentially could cost a small business thousands of dollars in fraud costs by swiping instead of dipping.
“All small business that have compliant terminals need to educate their employees on the benefits of using the EMV compliant slots for all CC transactions.” Clinton says, “Dipping and not swiping must become the norm for all business in today’s society.”
National Card Solutions is a nationally based merchant services provider for EMV compliant processing, terminals and programs.
Company Name: National Card Solutions
Contact Person: Nancy Clinton
Phone: (844) 838-3087
Country: United States